For Pro Natura, we produced an eye-catching fake out-of-home mobile clip that targets the heart of the capital. Scene: Someone is walking across Bundesplatz in Bern when they stop in surprise—in front of them is a huge rocket. Surreal. Monumental. Impossible to miss. A conveyor belt transports countless animals directly into the rocket. Silent. Mechanical. Unstoppable. What seems spectacular at first glance turns out to be a powerful metaphor: if we don't act, we will send our biodiversity into space – forever.