75 Years of KADI AG, New Brand Identity: As part of the comprehensive rebranding, we created the central video content for the spring rolls—a core element of the current campaign. The highlight video consistently translates the new brand world into moving images for the first time, bringing the new identity to life visually. To complement the highlight spot, we created social snippets and cutdowns for digital channels—with a focus on pace, recognizability, and platform-appropriate playback.